As anticipation builds for the 2025 American Music Awards (AMAs) on May 26, Taylor Swift's fans, affectionately known as Swifties, are abuzz with theories about a potential major announcement from the pop superstar. Swift’s online activities and subtle Easter eggs have fueled excitement, leading fans to believe something significant is on the horizon.
One major clue stems from Swift’s merchandise store, where a menu subtly spells out 'AMAs' using the first letters of its options: Apparel, Music, Accessories, and Sale. Additionally, there are exactly 12 items on sale at a 26% discount, which fans believe hints at her next album, speculated to be her 12th, since many see significance in the number 12 within Swift's discography. Her last album, "Tortured Poets Department," was released as her 11th, heightening the speculation about what’s next.
Fans are also linking the date of the awards, 5/26, with her favorite number 13, further stoking excitement. "Swift has a history of making big announcements at award ceremonies, especially the AMAs, and fans confidently believe something is in store for this year!" noted one enthusiastic follower. She is nominated for six awards, including coveted spots like Artist of the Year and Album of the Year, which could also pave the way for a grand reveal during her appearance.
Adding to the excitement, a recent social media post from Taylor Nation featured a lyric from Swift’s song 'thanK you aIMee' where capital letters spell 'AMAs,' suggesting intended clues for fans. Historically, Swift has used award shows to unveil new music, previously announcing her album 'Midnights' at the VMAs in 2022 and 'Tortured Poets' at the Grammys in 2024.
Fans have speculated that Swift may launch new music or announce her long-talked-about re-recordings during the AMAs. As Swift kept a low profile since wrapping her successful Eras Tour in December 2023, the AMAs could serve as a perfect stage for this much-anticipated updating of her classic hits.
With her history of significance tied to award events and the overwhelming theories swirling, Swifties eagerly await May 26 to see if their predictions hold true!